Terms

Last updated

7 October 2026

These are the terms on which I sell my coaching. Please read them before you say yes. They are written to be read, not to catch you out. If anything is unclear, ask me before you buy.

Who you are dealing with

I am Siôn Stansfield, trading as 7th Street, a sole trader registered in the UK. Your contract for coaching is with me.

My business address is 2 Fountain Place, Worcester, WR1 3HW, United Kingdom.

Email: sion@sionstansfield.com Complaints go to the same address. See “If something goes wrong”.

I live in France and I coach by video call. These terms are written for clients in the United Kingdom, and for UK firms paying for their people. If you live anywhere else, please talk to me before you buy, because different rules may apply to you.

I am not registered for VAT, so no VAT is charged. The price below is the whole price.

The programme

Its name. What I sell is called 90 days in a bigger role. In these terms it is called “the programme”.

What you get. The programme includes all of this:

• A free 45-minute discovery call, by video call. It is not one of the six sessions.
• Six coaching sessions of 60 minutes, one every fortnight, by video call.
• The Week Map. Your week on one page, made at the discovery call and again at session six, with the work from your old job marked. You keep both maps.
• The Stop List. Three things you do now that slow you down, stopped, in writing by the end of session two.
• Your 90-Day System. A written way of running your role, for your role, your team and your calls, in your hands by the end of session six. You keep it.
• The Three-Way Agreement, if your employer is paying. It is set out below.
• Mine, theirs, nobody’s. The decisions on your desk sorted three ways, with a name beside every “theirs”, in writing by the end of session four.
• A one-page summary after every session, by email within two working days: what we decided, and what is next.
• Email between sessions, for the decision that cannot wait a fortnight. I reply within one working day.
• A check-in: one call of up to 30 minutes, by video call, within three months of session six, to look at your 90-Day System in use.

Each of these is a commitment, made to every client. Where a session number is given, the item is done by the end of that session.

The price. £1,750 for everything above. One fee, paid once. There is nothing else to pay. The discovery call is free and there is nothing to cancel for it.

The Three-Way Agreement

This is for clients whose employer is paying. It has two parts, and each happens only if you agree to it.

Before session one. You, me, and your manager or a sponsor at your employer meet once, by video call, for up to 30 minutes, to agree what the programme is judged on. It is not one of the six sessions and there is nothing extra to pay.

Before that meeting, you and I agree in writing who joins and the objectives you are willing to put forward. At the meeting your manager or sponsor hears those objectives and our discussion of them, and nothing else. They hear nothing from the discovery call. Nothing from the coaching that follows is shared with them, then or later, except what you choose to share in session six. Everything said at that meeting is said with you there. I do not discuss you with your manager or sponsor without you, except to arrange dates and invoices.

After the meeting I send the objectives, in the words agreed, to you and to them. Agreeing objectives is not a promise that they will be met. The decisions and the results are yours, as “What coaching is, and what it is not” says, and I do not report on the objectives to anyone, at the end or at any other time.

If you would rather not have this meeting, tell me before it is arranged. It does not happen, and the rest of the programme is unchanged. Before your employer pays, I tell them that you have chosen not to, and nothing about why.

The last fifteen minutes of session six. This happens only at your request. If your employer or your manager would like it, I tell them it is your choice. Before session six we agree in writing who joins, and what is shown and said. Your manager or sponsor sees the two Week Maps, and hears only what you have agreed. Nothing else from the coaching is shared, and they are given no copy of anything unless you give one yourself. You can change your mind at any time, up to and during the session. If you do, they do not join, or they leave the call, and are told nothing about why. This is the written permission described under “Confidentiality”: one person, one purpose, and only what you agree.

If you are paying for yourself, you can ask for your manager to join the last fifteen minutes of session six as well, on exactly the same terms.

The check-in. I get in touch in good time to arrange it. It is one call, of up to 30 minutes, held within three months of session six.

Email between sessions is for short messages. It is not an extra session.

Sessions start on a date we agree when you say yes.

I also work with teams. That is scoped and contracted separately and these terms do not cover it.

What coaching is, and what it is not

Coaching is a working conversation about how you lead and how you want to lead. I will ask hard questions. I will not tell you what to do. The decisions and the results are yours.

Coaching is not therapy, counselling or psychotherapy. It is not medical advice, and I am not a doctor. It is not legal, financial or HR advice. It is not a substitute for any of those. If you need them, please get them, and I will support you in doing so.

If at any point I think you need support I am not qualified to give, I will say so plainly. If you are in crisis, contact your GP, call NHS 111, or call Samaritans on 116 123 at any time.

I do not promise a particular outcome. Nobody honestly can. What I do promise is set out under “Guarantee”.

The discovery call, and saying yes

You book the call through the form on this site. I reply within two working days with a few times.

The call is coaching, not a sales call. So “What coaching is” and “Confidentiality” apply to it from the first minute. What you say on that call is confidential in exactly the same way as what you say in a paid session, whether or not you go on to buy anything.

At the end of the call, either of us can say no. I do not have to give a reason, but I usually will.

If we both say yes, I email you these terms and an invoice. When you tell me you want to go ahead, I send you a confirmation email. That email is the moment the contract is made, and the 14 days in “Your right to cancel” run from that day.

Paying

I invoice once, for the full fee of £1,750, by email. The invoice is in my name, trading as 7th Street, and carries my business address.

If you are paying yourself, the invoice is payable by bank transfer before your first session.

If your employer is paying, I invoice your employer once, against its purchase order. Your employer pays within 30 days of the invoice, unless we agree a different date in writing. Your first session does not have to wait for the payment once the purchase order is in place. See “If your employer pays”.

There are no other charges, and none are added later.

Your right to cancel within 14 days

This applies if you are buying the coaching for yourself, as a private individual. It does not apply where a firm is the buyer.

Because you buy at a distance, the law gives you the right to cancel within 14 days, for any reason. The 14 days start on the day the contract is made, which is the day I send you my confirmation email.

To cancel, tell me you are cancelling. An email to sion@sionstansfield.com is easiest and it gives us both a record, but any clear statement will do, including a letter to my business address. You can use the form at the end of these terms and you do not have to.

I will refund everything you have paid within 14 days of hearing from you, using the same payment method you used, unless you ask me to use another.

Your first session may fall inside the 14 days. If it does, I will ask you to confirm that you want to start before the 14 days are up. If you then cancel inside the 14 days, I still refund the full fee, even though we have had a session. Starting early costs you nothing.

The discovery call is free, so there is nothing to cancel and nothing to pay back for it.

After the 14 days, the guarantee below still applies.

Guarantee

On the page I make this promise:

“If after your first two sessions you are not noticing a difference in how you lead, tell me. I will refund the full fee, no awkward conversation. Tell me before session three.”

This is exactly what that means, so you can rely on it.

Who can use it. Anyone who buys the programme, whether you pay for it yourself or your employer pays.

When. After your first two sessions. Tell me before session three. That means any time up to the moment session three begins. If I am the one who moves session three, your time to tell me moves with it. If session three is never held, you can tell me at any time until the sessions lapse, as set out under “Sessions, dates and missed sessions”.

How. Tell me. One message is enough. An email to sion@sionstansfield.com is easiest, but any clear message counts. You do not have to give a reason. Whether you are noticing a difference is your judgement, not mine. I will not ask you to prove anything and I will not try to talk you out of it.

What you get back. The full fee, £1,750. Nothing is kept back for the discovery call, for the meeting before session one, or for the two sessions we have had. I refund it within 14 days of your message, to the account it was paid from. If the invoice has not been paid yet, I cancel it in full and nothing is owed.

What happens next. The programme stops there. There are no more sessions, no session-six meeting with your manager, and no check-in. There is nothing to send back, and you keep your Week Map, your Stop List and the summaries you have had. “Confidentiality” still applies, for good.

If your employer paid. The guarantee is yours to use, because you are the one who knows whether it is working. Your employer cannot use it on your behalf. The refund goes to your employer, because your employer paid. Your employer is told that the programme has ended and that the fee has been refunded, and nothing about why.

Once. The guarantee covers your first time through the programme. If you come back for more, we agree the terms for that separately, in writing, before you start.

Your legal rights as well. This guarantee is on top of your legal rights and replaces none of them. That includes your right to cancel within 14 days, above, and your right to coaching carried out with reasonable care and skill. If a legal right gives you more in a particular case, you get the legal right.

Sessions, dates and missed sessions

Sessions are booked between us, by video call. I send you the link. You need somewhere private to take the call and a connection that will hold.

Give me 48 hours’ notice to move a session and we find another time. With less notice than that, the session counts as used, unless you are ill or something serious has happened. In that case tell me and we sort it out.

If I have to move a session, I give you as much notice as I can and we find another time. If my connection fails, we rebook and it does not count as used. If I cannot deliver a session at all, I refund that session, which is one sixth of the fee, or I add it on at the end. Your choice.

The six sessions are to be used within six months of the date the contract is made. After that, unused sessions lapse unless we have agreed otherwise in writing.

I do not record sessions. If we ever agree to record one, I will ask at the start of that session, and you can say no.

Materials

The Week Map template, any worksheets, and the way I lay out the summaries are mine or licensed to me. You may use them for your own leadership, for as long as you like. You may not copy them for others, sell them, or publish them. What you create using them is yours, including your two Week Maps, your Stop List, your Mine, theirs, nobody’s list, your summaries and your 90-Day System.

Confidentiality

What you tell me stays with me. It applies from the discovery call, before you have paid me anything, and it does not stop when the programme does.

There are three exceptions, and I will tell you if I ever have to use one:

• if I believe you or someone else is at serious risk of harm
• if the law requires me to disclose something
• if you have given me your written permission

The third one is never a blanket permission. It covers one disclosure, to one named person, for one purpose, and you can withdraw it at any time for anything I have not already sent.

Agreeing to the meeting before session one is this kind of permission. It covers that meeting and the objectives you agreed to put forward, and nothing more.

Asking for your manager to join session six is this kind of permission too. It covers that one session, the two Week Maps, and what you agree, and nothing more.

If your employer is paying, “If your employer pays” sets out the only things they are told. It is a short list and I do not go beyond it.

If I discuss my own coaching with a supervisor, or in my own professional development, I do it without naming you and without anything that would identify you.

What I need from you

Turn up, on time, ready to work. Be honest with me. I can only work with what you bring. Tell me if something in the programme is not working. Early is better. Look after yourself. If you are unwell, or something has happened that means you cannot do the work, tell me and we will pause or reshape the programme. You are responsible for what you do with what we discuss, including whom you show your Stop List to.

If something goes wrong

Tell me. Email sion@sionstansfield.com with “complaint” in the subject line, or write to my business address. I will acknowledge it within two working days and reply properly within ten working days. I will do my best to put it right.

I am not a member of any alternative dispute resolution scheme. When I give you my answer to a complaint, I will tell you that again, and whether any scheme is available to you.

If we cannot sort it out between us, you can take a claim to the courts.

Nothing in these terms takes away any right you have as a consumer under UK law, including the right to a service carried out with reasonable care and skill.

If your employer pays

Sometimes the person doing the work and the person paying for it are not the same person. This section says exactly how that works, because it is the thing people most want to know before they start.

Three people, two contracts. You are my client. The coaching is yours. Your employer is the payer. The contract for payment is with your employer, under its purchase order and a short written agreement with me. These terms apply to the coaching itself. Terms printed on a purchase order do not change them.

What I tell your employer. Two things, and only two.

1. That you attended, and the dates.
2. The focus areas of the work.

They are told those two things at the end of the programme, and not on demand in between.

The Three-Way Agreement is not a report from me. If you agree to it, your manager or sponsor hears the objectives you chose to put forward, before any coaching has happened, with you there. At session six, if you ask for it, they see the two Week Maps and hear what you have agreed. Both are set out under “The programme”. Both are you sharing, not me reporting.

What your employer is never told. The content of a session. Not what you said, not what I said, not what you brought, not what you decided, and not how you seemed on the day. Anything you fill in for the work, such as the maps of your week. That is yours, and only you can share it. Your Stop List, your Mine, theirs, nobody’s list, your 90-Day System, and the summaries I send you after each session. They are yours, and you decide who sees them. My notes, in any form, whole or summarised. My opinion of you, of your performance, or of your prospects. Whether I think the coaching is working, or whether the objectives agreed before session one have been met.

What a focus area is, and how the words get fixed. A focus area names the kind of work, not the substance of it. Delegation. Decision making. Difficult conversations. Planning the year. You and I agree the exact words before your employer ever sees them. We do that in writing at the start, and again if they change. If you are not comfortable with a phrase, we change it until you are. If we cannot agree a phrase, your employer is told that you attended and the dates, and nothing else. I will not write a focus area that tells anyone something you have not chosen to tell them, and I will not write one that hints at something I could not say outright.

Your agreement, and it is yours to give. Before the first session I will ask you to confirm in writing that you agree to your employer being told those two things, and to the exact words. I keep that confirmation as the record. You can withdraw it at any time. From that point your employer is told that you attended and the dates, and nothing else. I will not explain why, beyond saying that it was your decision to make and you have made it. If you do not want your employer told anything at all, say so before we start. I will tell them that, in those words, before they pay, so that nobody is surprised later.

If you use the guarantee. Your employer is told that the programme has ended and the fee has been refunded. Nothing about why, and nothing else.

If your employer asks for more. They sometimes will. The answer is no. It does not depend on how much they are paying or on who is asking. I will not give an off-the-record summary, I will not answer “how are they really getting on”, and I will not confirm or deny anything that is put to me about a session. If your employer asks me for more, I tell them no, and I tell you that they asked. The only thing that changes any of this is you, in writing, for a specific disclosure, under “Confidentiality”.

If your employment ends during the programme. Tell me and we will agree how to finish it. Your employer is not told anything about why you left.

Cancellation. The 14-day right is a consumer right. Where a firm is the buyer, it does not apply, and the guarantee is the way out. If you paid part of the fee yourself, the 14-day right applies to that part.

The rest

These terms are the whole agreement between us for the programme. If we agree a change, it is in writing. If one part of these terms turns out to be unenforceable, the rest still stands. These terms are governed by the law of England and Wales. If you live in Scotland or Northern Ireland, you keep the protection of the law where you live and you can bring a claim in your own courts. I may update these terms for future clients. The terms you accepted when you said yes are the ones that apply to you. If I stop offering the programme, that does not change a programme you have already paid for. Yours runs to the end on the terms you accepted.

Cancellation form

You do not have to use this. Telling me clearly that you want to cancel is enough.

To: Siôn Stansfield, trading as 7th Street, 2 Fountain Place, Worcester, WR1 3HW, United Kingdom. sion@sionstansfield.com

I hereby give notice that I cancel my contract for the supply of the following service: 90 days in a bigger role Ordered on: ______________ Name: ______________ Address: ______________ Signature (only if this form is sent on paper): ______________ Date: ______________